Business and consumer markets: Business markets relates to business, firms, organisations, and entities utilising various products and services for building their own products and services. Whereas consumer markets direct to the market where products are sold eventually to the final consumer. Topics including Promotion, Packaging, Demand, Branding and Consumer-focused Market are associated with consumer markets.
Value delivery network: The performance and efficiency of the entire firm rely on Company, Suppliers, distributors, companies and finally, the consumers. Here, after a particular stage, a specific value is added to the product or service, eventually adding an overall value for the customer. The main idea behind a value delivery network is to yield the overall value of the product, also impacting the channel positively.
Marketing decision support systems: MKDSS, or a Marketing Decision Support System, was first applied by Scott Morton in the 1970s. It is widely used in cracking complicated problems through computer technology. It assists companies in taking critical marketing decisions and are classified into:
- Data-Driven DSS
- Model-Driven DSS
- Knowledge-Driven DSS
- Document-Driven DSS
- Communication-Driven DSS
Components of b2b marketing: B2B marketing or business-to-business marketing deals is a place where specific products and services are sold or marketed to other businesses and organisations. B2B marketing plan components include Marketing, Raw materials, Sales, Supply chain, Subcomponents, Transaction, Market, Business. Some crucial matters that can assist you in making your assignment more creative include.
- Target audience
- Competitive landscape
- Budget projection
- Branding
- Conversion funnel
- SMART Goals
Controllable and uncontrollable variables in marketing: There are various elements that impact a company’s marketing strategy either negatively or positively. Elements or variables that can be easily controlled by the company are termed controllable variables, and the variables on which the marketers have no, or very little control are termed uncontrollable variables.
Examples of controllable and uncontrollable variables include:
Controllable variables:
- Product
- Price
- Promotion
- Place or distribution
- Suppliers
Uncontrollable variables:
- Demography
- Technology
- Legal forces
- Social and cultural forces
- Economic forces
- Competition
External environmental factors and their impact on marketing: The elements or factors that are placed beyond the company’s internal business surroundings. Such factors are highly potent and can influence the company’s marketing strategies positively or negatively. External environmental factors may count on the product or services a company is producing. However, some factors can be classified into Economic Factors, Technological Factors, Political and Legal Factors, Demographic Factors, Social Factors, Global Factors.
Price distribution and promotion strategies: Allotting a price point on the product’s retail price by the enterprise to provide retailers with room to increase profit margin from the product’s sales. There are various distribution pricing strategies explained below that can make a considerable impact on the company’s sales.
- Cost-plus pricing
- Competitive pricing
- Value-based pricing
- Price skimming
- Penetration pricing
Assess the significance of strategic marketing and the marketing plan?
Marketing a product to tap potential customers can be a troublesome task, and organisations have to make a lot of investment in the form of manpower, capital, and resources. Considering marketing strategies as a dynamic that needs changes depending upon the specific conditions or the environment, traditional marketing strategies sometimes demands changes. Strategic marketing involves a greater level of targeting, depth, and purpose to recognize the potential market. It opts for accurate and well-researched strategies for reaching out to buyers and satisfying their demands. Benefits of strategic marketing:
- Increased reach in the market
- Developing realistic goals and targets
- Regulating the resources wisely
- Enhancing the sales of the company
- Increased penetration/ More realistic segmentation
Marketing analysis: SWOT/TOWS analysis process?Â
SWOT analysis: (Strength, Weaknesses, Opportunities, Threats) SWOT analysis is a technique that uses these four factors to evaluate the business. The SWOT/TOWS analysis is a methodology to determine opportunities and threats associated with the working of the company. This process is highly efficacious in decision making and developing strategies. Recognize potential topics related to the subject to score well in the examinations.
Performing a SWOT/TOWS analysis involves:
- Completing a SWOT
- Identify the Actions
- Prioritising and assigning actions