Zero-based planning: Simply as per the definition, a zero-based plan signifies the method of driving an initial start, leaving what has been already done. In marketing communications, zero-based communication planning tries to plan an accurate way of using communication methods to penetrate the depth of the market. Searching for the best ideas and media is beneficial in reaching the goals set by the organization.
Public relations and media relations: The means to involve with the customers/clients and building a relationship comes under public relations. “Public relations are about impacting, engaging and developing an association with key stakeholders across a myriad of platforms to shape and frame the public perception of an organization.” According to the Public Relations Society of America. Still, in modern times there are various means of making a connection with the people that can prove effective, like newspapers, social media, programs, and display at public places. However, there are some significant distinctions between public relations and media relations. For, e.g., Multiple channels are used in public relations, whereas only one medium, i.e., Press, is used in the media channel.’
Positioning of the product: In simple words, the position is a Place a brand holds in the minds of the customer is called Positioning. There are various types of positioning, and it forms a core component the marketing communication marketing. Its types include Pricing, Quality, Differentiation, Convenience, Customer Service, and many more. Assignment writing can be very easy if you place crucial points in the answers and write accordingly. Writing benefits of positioning, live examples of Tesla, Starbucks, Nike, Apple, and measures to make an effective strategy can assist you in fetching additional grades in the assignments. The benefits of positioning are:
- It enables intense competition in the market for the product or service.
- It can also enhance the sales of the product or service.
- It can help companies in market segmentation and targeting it.
- Improves the marketing and communication strategies adopted by the company.
Ethical, social, and legal issues: It is evident that finding a customer base can be a difficult task, especially if the company is new in the market and facing tough competition. However, to get recognized in the market, companies try to sound attractive in their marketing campaigns and use phrases conceivable enough to incite customer sentiments. However, here comes the role of ethics in marketing. Learning the fundamentals of ethical, social, and legal issues can assist businesses in making promotional activities more legal and genuine. Using ambush marketing, use of stereotypes, and intentionally creating confusions must be demoralized using legitimate means and sources.
Types of media in marketing: Various types of media marketing is utilized in initiating communications and reaching potential buyers in the market. Such topics are very crucial in devising a crucial strategy in the current market that has evolved into the current trends of mobile applications. Read specific topics given below to get exceptional grades in the marketing communication assignments.
- Print and Broadcast Media
- Out-of-Home and Support Media
- Sales Promotion Media
- Public Relations Media
- Direct Marketing Media
- Internet Media
- Media Planning
Brand communication: Activities associated with the advertising, social media, and feedback that allows the company to construct a communication channel between the company and the customer refer to Brand communication. In more easy terms, brand communication is a continuous and dynamic process that takes place whenever a communication takes occurs between a consumer and a company. Means of brand communication:
- TV commercials
- Social media
- Online reviews
- Billboards
- Radio advertising
- Online and paper newsletters
- Business cards